The digital commerce landscape is experiencing a paradox. While AI-generated content has surged by over 8,000% since ChatGPT's launch, marketers are struggling to maintain authentic connections with their customers. As we hurtle toward a future where the majority of online content will be AI-driven, genuine human connection in commerce is becoming increasingly rare and valuable.

This is the structural opportunity that drew us to Remark, a company that has cracked the code on combining human expertise with AI to create personalized shopping experiences that drive measurable results. While many are pursuing the AI-everything narrative, Remark blends human insight and AI to unlock more meaningful shopping experiences. 

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Bringing Offline Commerce Online

Despite e-commerce's steady growth over two decades, it still represents only ~20% of global retail sales. This is in part because in-person conversion rates are often 20x higher than online. Walk into any well-staffed boutique or specialty store, and you'll experience what's missing from most digital shopping: knowledgeable experts who understand both the products and your specific needs, creating those "aha" moments that turn browsers into buyers.

Remark brings that experience online. Shoppers interact with either live product specialists or AI personas trained on the knowledge, tone, and insights of over 60,000 real experts—from Olympic athletes and estheticians, to stylists and new parents. These experts don’t just answer questions. They offer perspective, stories, and confidence.

Customers are responding. In some cases, shoppers are engaging in 10-minute conversations on mobile. That kind of behavior is unheard of in e-commerce. As one brand put it, “In the world of AI, the ability to have personal experiences is at even more of a premium. They’ve captured that balance well.”

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Why Now

Several trends make Remark’s approach more timely than ever. Customer acquisition costs are rising, increasing pressure on brands to convert traffic more efficiently. At the same time, consumers are increasingly skeptical of one-size-fits-all AI interactions. They want guidance that feels trusted and specific to their needs.

Remark sits at the intersection of those forces. For brands, it drives higher conversion rates, larger average order values, and lower support costs. Remark delivers an average lift of 10% and has converted 28% of shoppers — far above the industry average of 1%. For experts, it creates flexible income opportunities through monetizing their expertise. Some power users are earning tens of thousands per year, a clear signal that this model is resonating with both experts and brands.

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The Right Team

From our first conversation with the founding team—Theo Satloff, Carl-Philip Majgaard, and Ian Patterson—it was clear that their ambition is to redesign today’s commerce infrastructure. The founders, who have been working together since they were roommates in college, understand that AI alone doesn’t solve the problem. It’s the fusion of human insight and scalable technology that unlocks real value.

One customer described Remark as “the Scale AI equivalent for commerce,” referencing Remark’s ability to transform real customer conversations into proprietary training data. The result is a product that gets smarter with every interaction and more valuable over time.

Remark has built a team that combines technical rigor with strong product intuition, and the company has scaled quickly. With 100% customer retention, 4x revenue growth year over year, and nearly 130% net dollar retention, the numbers speak for themselves.

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Looking Ahead

Remark is targeting mid-market brands that sell products people care about such as apparel, beauty, wellness, outdoor gear, and more. With a growing pipeline, a scalable expert network, and a product suite expanding into new channels and formats, Remark is poised to redefine how brands engage customers online.

We believe the future of digital commerce isn’t about replacing people, but about equipping them with better tools. Remark has done just that. They’re proving that when AI is trained on real human insight, it can create experiences that feel less like a transaction and more like a conversation.

We’re excited to welcome Theo, Carl-Philip, Ian, and the entire Remark team to the Inspired Capital portfolio.

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