Julia and Thomas Berolzheimer on Why the Future of Shopping Will Run Through Creators

How Creators Became a Commerce Empire

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BY
Alexa von Tobel
The Inspired Team
Founder & Managing Partner
February 25, 2026
Julia and Thomas Berolzheimer on Why the Future of Shopping Will Run Through Creators
Julia and Thomas Berolzheimer have spent 15 years turning a fashion blog into one of the most powerful e-commerce brands in the creator economy. What started with a camera and an idea in 2011 has grown into a multi-platform empire spanning a blog, Instagram, Substack, ShopMy, Amazon, and their newest venture, Coreli.
What You'll Learn:
• How Julia and Thomas built one of the most trusted brands in the creator economy
• Why curation beats creation when it comes to driving real commerce
• How they think about managing content, platforms, and technology as a team
• Where AI fits in and where it doesn't for creators who've built on authenticity
• What the next decade of the creator economy actually looks like
Chapters:
01:52 Intro
02:35 The Beginning of Julia and Thomas's Journey
04:45 Milestones and Evolution of Gal Meets Glam
06:41 Curation and How Julia Starts Every Morning
11:30 Managing Content Across Different Platforms
15:34 ShopMy
20:25 Tools and Technology
25:20 How Julia and Thomas Work Together
29:00 The Future of the Creator Economy
31:05 Using AI for Influencer Content
35:45 Quickfire Round
Follow Julia and Thomas Berolzheimer:
Julia Berolzheimer Blog
Julia's Instagram
Thomas' Instagram
Substack
Coreli
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