ShopMy co-founders Harry Rein and Tiffany Lopinsky are building the most sophisticated three-sided commerce platform that revolutionizes how creators monetize authentic recommendations, how brands scale through trusted advocates, and how consumers discover products through curated networks they actually trust. Powered by intricate product graph technology and advanced data infrastructure that maps millions of products across retailers, they're architecting the future of commerce driven by intentional curation rather than algorithmic impulse buying.

What You'll Learn:‍

• Why the "curator economy" matters more than the "creator economy"
• How their Circles feature creates personalized shopping through trusted networks
• The product philosophy of minimizing "calories" in user experience design
• How they thought through scaling ShopMy’s audience
• Why authentic recommendations outperform traditional performance marketing
• How complementary co-founder skills drive success
• The "sweep the floors" mentality that keeps leadership embedded in daily work

Chapters:‍

01:53 Intro
03:30 From Boston Foodies to Engineering Complementary Backgrounds
10:08 The ShopMy Genesis Solving Creator Monetization
14:18 Breaking Down ShopMy Three Core Constituencies
18:39 Introducing Circles Personalized Shopping Through Trust
25:27 The Three Phases of Building ShopMy
26:35 Product Philosophy Minimizing Calories in User Experience
32:38 Cutting Through the Noise Where Shopping Journeys Begin
34:32 Opportunities Scaling Creator Performance Marketing
36:25 The Role of AI in Taste and Personalization
37:49 From Creator Economy to Curator Economy
44:10 Funding Strategy Building for the Long Term
46:10 Building the Team The Sweep the Floors Leadership Philosophy
52:20 Personal Discoveries What the Founders Buy Through Circles

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Follow ShopMy:
• ShopMy Website
• ShopMy Linkedin
• ShopMy Instagram

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Follow Inspired:
• Instagram
• LinkedIn
• X
• Substack

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